• Director, Marketing & Advertising

    Job Locations US-PA-Robesonia
    Posted Date 3 months ago(5/9/2018 8:02 AM)
    Requisition ID
    9885
    Company
    Robesonia Logistics, LLC
    Category
    Merchandising
  • Company Overview

    Robesonia Logistics_logo

     

    Robesonia Logistics, LLC is one of the largest wholesale grocery suppliers in the Northeast, and is one of many companies within the C&S Family of Companies, the largest wholesale grocery supply company in the U.S. and the industry leader in supply chain innovation. At Robesonia Logistics, We Select the Best® – those with the motivation, pride, and drive to succeed in our fast-paced world.

     

    Working Safely is a Condition for Employment with Robesonia Logistics, LLC. Robesonia Logistics, LLC is proud to be an Equal Opportunity and Affirmative Action employer, and considers qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law.

    Position Overview

    As Director of Merchandising & Marketing, you will oversee the development, coordination, and implementation of national retail advertising, merchandising, and marketing programs for all C&S independent retailer groups, across all departments (N/P, Perishable, GM/HBC) and across all C&S regions and divisions. In this role, you will work directly with the local Merchandising and Sales teams to build a coordinated go-to-market strategy for each region.

    Responsibilities

    • Confers with department heads to discuss possible new accounts and to outline new policies or sales promotion campaigns.
    • Advises retailers on advertising and promotional programs and develops advertising strategies for these retailers.
    • Negotiates advertising rates and contracts with officials or representatives of various advertising media including print, radio, television and billboard, and advertising agencies.
    • Allocates advertising space to departments or products of organization.
    • Reviews and approves television and radio advertisements before release.
    • Establishes fees for advertising department services.
    • Directs department personnel engaged in developing and producing advertisements.
    • Directs research activities concerned with gathering information or with compilation of statistics pertinent to planning and execution of advertising sales promotion campaigns.
    • Directs preparation of special promotional features.
    • Monitors and analyzes sales promotion results to determine cost effectiveness of promotion campaign.
    • Establishes marketing goals to ensure share of market and profitability of services.
    • Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of retail stores, as well as C&S Marketing services.
    • Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
    • Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.
    • Oversees Frequent Shopper program and develops specific marketing programs and strategies in conjunction with retailer participants.
    • Achieves satisfactory profit/loss ratio and share of market performance in relation to established standards and to general and specific trends within the industry and the economy.
    • Ensures effective control of marketing results and that corrective action takes place to achieve marketing objectives within designated budgets.
    • Evaluates market reactions to advertising programs annd merchandising policy to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
    • Conducts marketing surveys on current and new service concepts, including consumer research and focus group activities.
    • Prepares marketing activity reports.
    • Provides advice on community relations projects and activities, arranges for company tours, and conducts and interprets customer and public opinion surveys
    • Oversees all creative output as it relates to trade publications and other marketing materials.
    • Plans and oversee weekly marketing meetings, quarterly and annual planning meetings.
    • Maintains relationships with professional services companies; i.e. printer, equipment suppliers, marketing software companies, etc.

    Qualifications

    • Bachelor's Degree or equivalent work experience
    • Minimum 10 years' experience in the industry and 5 years' management experience
    • Understanding of core competencies of wholesale model; understanding of commodities and how they work
    • Able to lead others and set and communicate direction
    • Negotiation, organization, prioritization, and problem solving skills
    • Able to multitask in a fast-paced environment

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Join Our Community

    Are you up for the challenge? Connect With C&S for general consideration.